Well here it is.
Our big news. Are you ready? Ok, deep breath. Let’s do this.
We’re changing our name.
Not because we want to, but because we have to.
How the name change came about
It’s a long, stressful story and one which I have absolutely no problem telling you. Because something we pride ourselves on is completely and utter transparency in everything we do.
When we launched in July 2017 we had no idea you would love our products as much as you do. There were – and still are – times when we struggled to keep up with your orders. But we worked hard to deliver everything as quickly as we could.
Several months after we launched we found ourselves having a little time to relax and it was then I stumbled across a few things that concerned me. Our product names, Get Up And Glow® and Sleep On It® were being used in everything from blog posts to marketing material that wasn’t ours.
It was a frustrating time, knowing the hundreds of hours I’d spent perfecting our branding was being replicated by others. When it comes to our branding in particular, there’s a reason for everything. Right down to the placement of the stickers on our boxes.
They’re not just randomly slapped on. They’re placed in the bottom left corner for a number of well thought out reasons.
Reasons I’ll let you in on when our new boxes are here. Yes, we’re upgrading to custom printed boxes and just quietly, you’re going to LOVE THEM.
But back to our name change.
Trademarking our products and business
When a lovely customer messaged me to let me now she’d seen the words Get Up And Glow® used somewhere else, I knew it was time to take action.
We lodged a trademark application for both our face oil names and 7 long months later, they were approved. Hooray!
Except the celebration was short lived.
When we began the process of starting our business we completed what we thought was all of the correct checks. We registered the business name, secured the domain name and the social media handles, organised the ABN, opened a bank account, all of the business related things.
It NEVER crossed our mind to trademark anything. Because truly, we didn’t think we needed to.
Turns out we did need to. Because when we lodged the applications for our product names we discovered there could be a slight issue with our company name.
So we sought the advice of an Intellectual Property Lawyer. It was agreed that the best way forward, particularly if we want to continue on our path of growth and expansion – hello Mecca and Sephora, we’re absolutely looking at you – was to change our name.
Cue tears from me – in the car on the way home, not in the fancy pants lawyer’s office – and encouragement from Scott – “It’ll be ok. We’ll get through this. Our products aren’t changing. It’s just a name change. Look at Meghan Markle. She’s had to change her name and everyone still knows who she is. If The Queen can come up with new names that everyone loves, I’m fairly sure we can too. It’ll be just like that, I promise.”
Yep, it’s been JUST like that.
But without the long standing tradition, the diamond tiaras and the epic PR budget.
Ok, so now you know the story behind the name change, here are the answers to the questions you’re probably wanting to ask:
What’s the new name?
We’ll be revealing the new name soon.
Why can’t you tell me yet?
We want to give you plenty of time to get used to the idea of our name changing. All going well – famous last words! – we’ll be ready to go with a gorgeous new website and beautiful new packaging by the end of this month.
What’s happening with your products? Are they changing too?
Absolutely not. We created the products and the blends are ours. Nothing about our actual products is changing.
The labels will still be exactly the same, although our new company name will replace the current company name.
The product names for our day and night face oils are staying the same. We own the trademark to Get Up And Glow® and Sleep On It®
Are you still selling your products in the lead up to the name change?
Yes, we are. It’s business as usual and we’re anticipating a smooth transition to our new name and website in a couple of weeks.
Tip: If you’ve made a purchase recently or are about to, hang onto your empty bottles. The ones with the original labels could become collectors items!
How will I find you new website?
We’re in the process of making that so easy for you. We’ll have links to our new site on our Instagram and Facebook pages and in our weekly newsletters.
AND if you accidentally head to this website, you’ll be re-directed to our new site without having to do a thing. Too easy!
On a scale of 1 – ridiculous, how stressful has this whole process been?
I’m going to go with ridiculous x1000
But we’re almost through it and knowing we have you – our incredibly kind, caring and supportive community of customers – has been what’s kept us going.
When you had no idea what was going on behind the scenes, your emails, messages, comments and product reviews truly made our day and kept us going. And we can’t thank you enough for that.
I have a few more questions for you. Where can I ask those?
We’re happy to answer any of your questions and would much rather you ask than not.
You’re welcome to
- leave a question or comment on this blog post,
- email Karin at our customer service desk: firstname.lastname@example.org or
- email me directly at: email@example.com
Rest assured we’ll keep you up to date with everything and we hope you love the new name as much as we do.